Spontaneous Spirit

Spirit Airlines is well known for their low budget tickets and their lack of leg room. However, we wanted to show people that it’s not about how many bags they can check for free, it’s about where their flight can take them. The Spontaneous Moments campaign communicates that with Spirit Airlines you can make your own adventure, you can decide to be spontaneous.

Social media Persona Profiles
Social media is the best way to communicate with our target audience, people ages 20-35. Followers will be able to follow Spirit Airlines’ three representatives through their daily lives. The representatives will drop hints that they are about to go on a trip, as well as give out a promo code allowing followers to get discounts to places depending on the representative's destination. 
Twitter
Snapchat
Instagram

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